Instead, convergence represents a cultural shift as consumers are encouraged to. Convergence culturehenry jenkins henry jenkins, an mit professor, wrote the book convergence culture about trends in technology as well as participatory culture, which is one of the things he is best known for. It is the convergence of consumers, producers, corporations, and advertisers such that the lines between each partys role is no longer a strict boundary. As he observes, fan culture differs in a qualitative way from the cultural. Jenkins, henry 2004 the cultural logic of media convergence. Instead, convergence represents a cultural shift as consumers are. Pdf this essay elaborates upon some of the feminist legacies underwriting the work of henry jenkins, particularly the 2006.
Jenkinss concept of convergence culture as a point of departure, the individual. Where old and new media collide by henry jenkins in djvu, fb3, txt download ebook. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. I thought i knew twentyfirst century pop media until i read henry jenkins. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to enlarge public dialogues about popular culture and contemporary life. Convergence culture is the future, but it is taking shape now. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Jenkins and media convergence the term media convergence refers to a range of media merged into one. The following is a guest post from julia fernandez, this years ndiipp junior fellow.
Instead of such reduction of convergence to the merging of technological and. The advertisement takes for granted what cultural studies researchers struggled to establish throughout the 1980s and 1990sthat audi. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the. A take from chapter 4 of henry jenkins convergence. Convergence culture is a theory which recognizes changing relationships and experiences with new media.
Everywhere, we are seeing convergence as working on top of existing layers within the culture old practices continue, old media survives, yet both are transformed by the emergence of new media technologies and new sets of cultural practices. Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk. Convergence culture is the merging of the various forms of media so that the media consumer has become an active participant in the guiding forces behind that media. He arrived at usc in fall 2009 after spending the previous decade as the director of the mit comparative media studies program and. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. University of southern california media scholar henry jenkins describes how educators might fuel civic engagement by tapping the skills their students build. Read convergence culture where old and new media collide by henry jenkins available from rakuten kobo. Instead, convergence represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content. Henry jenkins is director of the comparative media studies program at mit. It explores the flow of content distributed across various intersections of media, industries and.
Jenkins breaks convergence down into five categories. The fresh research and radical insights in convergence culture deserve a wide and thoughtful readership. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. Worship at the altar of convergence, written by henry jenkins, is a 26page short summary about what he thinks of media convergence and how medias plays in our current societies due to three key terms convergence, participation and collective intelligence, from. Instead, convergence represents a cultural shift as consumers. Taking media scholar henry jenkins s concept of convergence culture and the related notions of participatory culture and transmedia storytelling as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for. Henry jenkins is the provosts professor of communication, journalism, and cinematic arts at the university of southern california. Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or otherwise talk back to culture. Henry jenkins is an american academic of media culture and has been interested in the role fans play in defining media culture. Henry jenkins explaining what is media convergence. We are entering an era where media will be everywhere, and we will use all kinds of media in relation to one another. Jun 19, 2006 henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. The worst thing a kid can say about a game is its too easy.
Convergence is a cultural process my book, convergence culture. Julia has a background in american studies and working with folklife institutions and is working on a range of projects related to curatecamp digital culture. Slashdot jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers. Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. Pdf convergence culture and the legacy of feminist cultural studies.
In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. He is the author or editor of 20 books including textual poachers. Recognize how convergence is affecting culture and society. Digital cinema, media convergence and participatory culture, in david thorburn and henry. Cultural convergence in a digital age, in phillipe le guern, ed.
Nov 10, 2011 henry jenkins, an mit professor, wrote the book convergence culture about trends in technology as well as participatory culture, which is one of the things he is best known for. Pdf henry jenkins convergence culture where old and new. By convergence, i mean the flow of content across multiple media. Nov 18, 2014 henry jenkins the cultural logic of media convergence, henry jenkins was extremely pro convergence wanting media to break out into multiple genres rather than standing strong as very one dimensional genre e. Taking media scholar henry jenkinss concept of convergence culture and the related notions of participatory culture and transmedia storytelling as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for. Jenkins is not interested in the hardware level at all, but rather looks at looks at trends in media.
Convergence culture henry jenkins linkedin slideshare. Henry jenkins on participatory culture big thinkers. He explains the cultural shift thats occurring as shoppers battle for control throughout disparate channels, altering the best way we do business, elect our leaders, and educate our youngsters. Worship at the altar of convergence, written by henry jenkins. Its important to keep in mind that the implementation of new technologies doesnt mean that the old ones simply vanish into dusty museums. This is part of an ongoing series of interviews julia is conducting to better understand the kinds of borndigital primary sources folklorists, and. In the 20 updated version of convergence culture, entitled spreadable media, jenkins elaborates on this idea, stating uses of particular services should not be viewed in isolation but rather in connection, as people embrace a range of technologies based on if and when a particular platform best supports the cultural practices. Instead, convergence represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media. Culture of democracy with david thorburn, in henry jenkins and. Identify examples of convergence in contemporary life. Name the five types of convergence identified by henry jenkins. Everywhere, we are seeing convergence as working on top of existing layers within the culture old practices continue, old media survives, yet both are transformed by the emergence of new media technologies and new sets of. Henry jenkins convergence culture s6c media and film blog.
Convergence is marked both by continuity and transformation. A take from chapter 4 of henry jenkins convergence culture. Bruce sterling, author, blogger, visionary henry jenkins offers crucial insight into an unexpected and unforeseen. Please use the link provided below to generate a unique link valid for 24hrs. Convergence culture, henry jenkins emphasizes that the. Henry jenkins, one of americas most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. In convergence culture, jenkins notes that convergence culture represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content p. Mar 10, 2017 henry jenkins is an american academic of media culture and has been interested in the role fans play in defining media culture. May 17, 2012 henry jenkins explaining what is media convergence.
Nov 01, 20 jenkins ends convergence with a welcoming. Where old and new media collide isnt terribly interested in convergence on a technological level. Confronting the challenges of participatory culture. Pdf convergence culture in the creative industries researchgate. Nov 10, 2010 henry jenkins describes 5 processes that make up convergence culture. While its general applicability may confirm henry jenkinss appraisal.
Where old and new media collide by henry jenkins 3,591 ratings, 3. Mapping cultural flows in an age ofmedia convergence. Jenkins, henry published by nyu press for additional information about this book. He takes us into the secret world of survivor spoilers, where avid internet users pool their knowledge to unearth the shows secrets before they are. Bring on the monolithic block of eyeballs bruce sterling. Rather, my focus is on convergence as a cultural process which involves the flow of stories, images, sounds, brands, relationships across the entire media system. Henry jenkins the cultural logic of media convergence, henry jenkins was extremely pro convergence wanting media to break out into multiple genres rather than standing strong as very one dimensional genre e. He wrote a fascinating book called, convergence culture.
Slashdot jenkins tries to bring clarity to cultural changes that are melting and morphing into. Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power o the media consumer interact in unpredictable ways. Where old and new media collide by jenkins, henry 2006 hardcover hardcover january 1, 1705 4. Convergence talk another snapshot of convergence culture at work. Jenkins is an astute observer of media culture and his insights are spoton. Creating meaning and value in a networked society, and by any.
Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. Article pdf available in international journal of cultural studies. Global convergence, when geographically distant cultures are able to influence one another. Technological convergence, in which different kinds of technology merge. Aug 01, 2006 henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Understanding the participatory culture of the web. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. The worst thing a kid can say about homework is that it is too hard.
Henry jenkins, particularly the 2006 book, convergence culture, to develop a set. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Chris williams responds to our questions about fanub, confessions of an acafan. Economic convergence occurs when a company controls several products or services within the same industry. May 07, 20 university of southern california media scholar henry jenkins describes how educators might fuel civic engagement by tapping the skills their students build in interestdriven online communities. As we have stressed here before, the changes described in convergence culture are occurring on a global scale, though the rate of change differs from country to country.
Henry jenkins on participatory culture big thinkers series. He believes that media will never exist in one form and that through the development of. Henry jenkins mit comparative media studieswriting. Henry jenkins convergence culture where old and new media collide n new york. Convergence culture is a theory which recognises changing relationships and experiences with new media.
Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. Educators, media specialists, policy makers and parents will find convergence culture both lively and enlightening. Creating meaning and value in a networked society, and by any media. Henry jenkins convergence culture where old and new media collide. Television fans and participatory culture, convergence culture. Access to this participatory culture functions as a new form of the hidden curriculum,shaping which youth will succeed and which will be left behind as they enter school and the workplace. Henry jenkins describes 5 processes that make up convergence culture. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. Technological convergence economic convergence social or organic convergence cultural convergence global convergence 3. Henry jenkins audiences, poaching and participatory culture henry jenkins, a founding figure in the speculation, study of media fandom, was informed by john fiskes mentorship 3.
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